作文是语文教学中十分重要的一个部分。为了帮助我们培养真情实感，感受文字的魅力，老师会让我们多看高分作文，想要把作文写好，是需要花费一些心思和时间的。阅读高分作文可以提高我们的想象力，让我们的思维更加活跃。高分作文怎么写才能让人眼前一亮呢？想您所想，小编收集整理了“乔布斯传读书心得基础版”，大家一起来看看吧。
你知道当今什么手机卖的最贵、最火爆吗？这个问题我可以毫无后顾之忧的回答你：是iphone。iphone是史蒂夫·乔布斯的杰作。也许你会认为史蒂夫·乔布斯距离我们很遥，远，已经与世长辞，但从他的每一个杰作——iphone中，我们都可以看到史蒂夫·乔布斯的“灵魂”与“身影”，史蒂夫·乔布斯是伟大的，他的成功经历值得我们借鉴，史蒂夫·乔布斯将被所有人铭记，因为他推动了这个世界的进步，但从《史蒂夫·乔布斯传》中，你将了解到一个“不同”的史蒂夫·乔布斯……
史蒂夫·乔布斯出生于1955年2月24日，生父母是钱德和乔安妮，但由于种种原因，刚出生不久的史蒂夫·乔布斯就被之后他的养父母保罗和克拉拉领养……乔布斯先后就读于蒙塔·洛马小学和家园高中以及里德学院……在乔布斯就学的过程中，他的叛逆甚至疯狂的性格毫无掩盖地显露了出来。
史蒂夫·乔布斯是个疯狂的人，他特立独行，他桀骜不驯，他经常若事生非，他格格不入，他用与众不同的眼光看待事物，他不喜欢墨守成规，他也不愿安于现状，所有人多可以认同他，反对他，颂扬他或诋毁他，但惟独不能漠视他。因为他改变了寻常事务，他对动人类向前迈进。或许乔布斯曾经是别人眼里的疯子，但如今他却是我们眼中的天才。因为只有那些疯狂到以为自己能过改变世界的人才能真正改变世界。正因为他有如过山车般精彩的人生和炽热激越的性格，以及他的疯狂，他的创造力，想象力，才成就了一个传奇，一个改变了整个世界的传奇。
读完了《史蒂夫·乔布斯传》，我不禁陷入了沉思：为什么中国以及其它国家没有出现如乔布斯这样的伟人呢？现在，我已得到答案：因为我们墨守成规，安于现状，我们没有史蒂夫·乔布斯疯狂和他的创造力、想象力……为此我们因有所改变、有所行动。向乔布斯学习，永远铭记“那些疯狂到以为自己能改变世界的人，才能真正改变世界”，铭记只有创造力和想象力，加上我们所学的知识，才能推动世界进步，推动人类向前迈进！
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[推荐读书心得] 乔布斯传读书心得精选
作文是语文教学中息息相关的一部分。为了让我们感知到语文的魅力，提高语言表达能力，父母会要求我们看优质的高分作文，想要写好作文，需要自己多看、多学、多写。阅读高分作文可以培养我们对文字的兴趣提升语文学习的热情。那么高分作文应该如何书写你知道吗？急您所急，小编为大家进行整理的“[推荐读书心得] 乔布斯传读书心得精选”，仅供参考，希望能为您提供参考！
没有人会记住一个与自己生活毫无交集的人，也没有资本会看重一个不会为自己带来金钱收益的人，请留意下您身边被咬了一口的苹果出现的频率，看看（nASDAQ）AAPl的股价走势，你就会了解史蒂夫·乔布斯为什么会被广泛怀念，推崇至此。从结果反推的话，我们知道一个引领时代潮流的人必然是提早看到未来的人，他就是这样一个人，更难能可贵的是他在自由的感知这个世界的同时恰当的把美的事物与科技推动时代的脚步如此精致的结合起来，这恐怕就是史蒂夫·乔布斯人生哲学最高明之处了。
2月24日出生的人愿意牺牲小我去成就大我，这样的牺牲有可能是出于自愿，当然也可能出自于他们无可救药的责任感。若是因为前者，则一定是为了他们所认同的价值而牺牲，那时别人的快乐就会是他们最大的欣慰。纵观史蒂夫·乔布斯一生的事业起伏，他总是在美感与实用性的十字路口毫不犹豫的面向前者，在他的意识里，权力和金钱是可以失去的，而对美的呈现是不能减损的，这也许在他看来是他优秀的一种证明，因为几乎不会有人考虑到一个电脑产品的购买者在打开产品包装的那一刻面对躺在盒子里的电脑时的场景和感受的来源，而这恰恰是史蒂夫·乔布斯的拿手好戏，他不会编程，但是的的确确对营造美感有一种近乎自虐般付出的偏执，这可能是所有苹果使用者几十年来信徒般膜拜他的一个主要原因吧。
我不想说史蒂夫·乔布斯是一个类似救世主一样的存在，但我知道，他一直站在我们这边。凡是看过皮克斯动画片的人都会找到一种与自己切合的高贵品格，付出、勇敢、责任、勇气、牺牲、爱情等等词汇把我们和他的动画人物紧密的联系起来，他的冥想习惯和素食主义成为我们思考人与人之间、人与社会之间、人与自然之间和谐共存的一种尝试，他试图带我们走进他的世界，一个属于史蒂夫·乔布斯的世界，在那里一切竞争和残酷的现实都会被梦境中的美好所渲染，评判一切的标准即是美的层次，他应该是个完美主义者，同时又具有奉献的精神动力，把他感受到的美、可以聚合重现的美、从一切事物中吸取到的美全部拿到他所建立的世界中，只要你进入到他那里，都会获得美的享受、填补心灵的空洞、治愈疲惫和负面的情绪、建立起乐观向上的自信。我也不想说史蒂夫·乔布斯是个叛逆者，但我知道，他所对抗的正是类似于“微软帝国”统治般无处不在的一种秩序，他用他感知这个世界的全部能量试图为我们建造了一艘科技洪流中的诺亚方舟，给我们一个全新的可能，去多一种选择，去拥有一扇面向自由的窗口，这是我们需要理解并记住的，这样一个喜爱苹果，有独特魅力的家伙。
读过《乔传》的人都会认识到一个你心目当中的史蒂夫·乔布斯，毕竟作为一个成功者他身上的光环太多了，而光环背后俨然是一个真实存在的人，不管是嬉皮士乔、工程师乔、发明家乔、禅修者乔、冷漠者乔、企业家乔、富翁乔还是靠拾瓶瓶罐罐维持三餐的乔那都不重要，重要的是有这样一个人，产生于我们的时代，由内自外的了解了自己，看到了自己的未来，看到了前进的方向，果断的出击，坚持自己的原则，最后，借用用希腊人的人生观：这才是真实的人，一个有思想、有意志、又活泼又敏感的身体；这才是真正的人生，在呱呱而啼的童年与静寂的坟墓之间的六七十年的寿命。我们要使这个身体尽量矫捷、强壮、健全、美丽，要在一切坚强的行动中发展这个头脑这个意志，要用精细的器官，敏捷的才智，豪迈活跃的心灵所能创造和欣赏的一切的美，点缀这个人生。我想，乔的人生大抵也就是这样的人生中的一种吧。
[读书心得借鉴] 《乔布斯传》读书心得其四
作文教学又是语文教学的重中之重。为了扩宽我们的视野，激发对写作学习的兴趣，家长会让我们多看高分作文，多阅读一些好的作品可以提高我们的写作水平，阅读高分作文可以扩宽我们的视野，有助于我们激发学习与生活的乐趣。那么你是否在寻找关于高分作文的模板呢？知您所需，以下是小编整理的“[读书心得借鉴] 《乔布斯传》读书心得其四”，欢迎阅读，希望朋友们能够喜欢。
很厚的一本书，看了好久，内容很多，又有点零碎，所以看完之后留在脑海里的内容有点乱，但是，对一个个性如此鲜明的人的敬佩之感一直都很深刻，他对自己是生命如此负责。
“乔布斯的个性体现在他创造的产品里。正如苹果的核心理念，从1984年最初的麦金塔到整整一代人以后的ipad，一直都是端到端的软硬件整合，乔布斯本人也是如此：他的个性、激情、完美主义、阴暗面、欲望、艺术气质、残酷以及控制欲，这一切都跟他的经营理念和最终的创新产品交织在一起。”
乔布斯桀骜不驯、喜怒无常、追求灵性、反叛、具有强大的现实扭曲立场……老公说他做人有点失败，因为会毫不情面地批评那些科技精英，很多人都怕他，但是他做事很成功，把苹果和皮克斯做得那么成功，让那些行业精英为他做事。可是在书中最后提到有人问他为什么有时候那么刻薄，他说是因为他对别人保持一种绝对的忠诚，把自己内心的情绪和想法完全地表现出来，我对这种回答有一定的理解。“礼貌圆滑、会小心不去伤害别人的领导者，在推动变革时一般都没那么有效。”
他的现实扭曲立场，如此强大的气场，虽然很多人很不解，但是事实证明，他的这种强大气场，让别人做到了这些人认为不可能做到的事情。我觉得这其实是一种不屈服精神的极致体现。
我说乔布斯其实是一个艺术家，它能将理念、艺术和科技融为一体，这在我们现在用的iphone和ipad中得到了体现，每个细节的设计，每个线条的美感，都是经过他们一点点努力才有的，如果不是乔布斯和苹果最求卓越的精神，如果不是他们对完美的执着，怎么会有如此卓越的产品出现?
书中最后部分描写了乔布斯对微软的一些认识，我很认同：“要抨击微软很容易。他们显然已经丧失了统治地位。他们已经变得基本上无关紧要。但是我欣赏他们所做的，也了解那有多么困难。他们很擅长商业方面的事务。他们在产品方面从未有过应有的野心。比尔喜欢把自己说成是做产品的人，但他真的不是。他是个商人。赢得业务比做出伟大的产品更重要。他最后成了最富有的人，如果那时他的目标，他实现了。但那从来都不是我的目标，而且我怀疑，那最终是否是他的目标。因为他所创建的公司，我很欣赏他——它很出色——我也喜欢跟他合作。他很聪明，实际上也很有幽默感。但是微软的基因里从来都没有人问精神和艺术气质。即使当他们看到mac以后，他们都模仿不好。他们完全没搞懂它是怎么回事儿。”他的认识很深刻，微软追求利润，他在创造产品，改变世界的产品。
书的前部分乔布斯给人的感觉有点冷血，可是在书的最后体现除了他不多的温柔和慈爱，那是对他的妻子和孩子们。虽然他桀骜不驯，但是他对婚姻有着绝对的忠诚，也许跟美国的文化也有一点的关系。在跟妻子20周年纪念日中他说一段话中有一句让我很感动“很多年过去了，有了孩子们，有美好的时候，有艰难的时候，但从来没有过糟糕的时候。”
书最后还提到当妻子告诉他奥巴马想见他时，他说他不想去，进一步极致体现了他的个性。
很少敬佩一个人，我敬佩他，一个改变世界的人。如果他还活着，他一定会把科技和艺术还有理念运用到极致。
[热搜读书心得] 乔布斯传读书心得英文(篇三)
作文教学在语文教学里的作用非同小可。为了培养我们的逻辑思维能力和写作能力，激发学习的积极性，语文老师会推荐多看高分作文，一篇优秀的作文其感情表达会很细腻和委婉，阅读高分作文可以培养我们对文字的兴趣提升语文学习的热情。你知道写好一篇高分作文需要注意些什么问题吗？急您所急，小编为朋友们了收集和编辑了“[热搜读书心得] 乔布斯传读书心得英文(篇三)”，希望您能阅读并收藏。
Steve Jobs is the former chief executive officer and cofounder of Apple. Also, people consider him as one of the most brilliant and successful entrepreneur in the past decades. Apple achieves a series success under his wise leading, which makes people curious about knowing his secret and everything. Apple and their products including Iphone and Ipad have changed peoples attitude toward electronic devices. Moreover, they change the way of our routine life, more and more people are regarding Apple products as one part of their life. Apple achieves a series success under his leading, which arise peoples curiosity to his everything. What drive them different and change the world. One of the significant elements is Innovation and creation. Employers in apple are indeed the people who think differently with others so that their products are revolutionary and perfect in current time. Steve Jobs shows us seven principles of innovation in his book The Innovation Secrets of Steve Jobs. In this essay, I will explain and take some examples for each of them.
Principle 1: Do what you love
Jobs said do what you love He means one should have courage to follow your heart. Everyone had a dream when he was young, but for many reasons, they gave it up. It is indeed hard for one to preserve his dream. When you spend so much energy and time on one thing, there are such rough moments in time and most people give up. Innovation starts from the interest and passion, without passion and enthusiasm nothing can drive you keeping innovation ideas to something. Take Jobs and Wozniak as an example, it is their passion and interest to electronic equipment that drive these two Steve (both their given name is Steve) together and start this legend.
There is something that we should learn from this principle. Firstly, It is barely possible for anyone who succeed without doing things you love, so find your love before you start anything. Secondly, one must trust his passion and never fear of facing the failure.
Principle 2: Put a dent in the universe
Every innovation at Apple starts with a big, bold vision and a heavy dose of inspiration. And Steve Jobs is quite well-known for his reality distortion field, a phenomenon attributed to Jobs where the leader convinces his team that nothing is impossible. One of his motivating sentences was lets make a dent in the universe. People always underestimate the power of a vision or just a idea, actually sometimes, it is some bold vision or a innovation idea that move the world forward, for example, Jobs ,himself, didnt invent personal computer, nor did he invent the MP3 player, he innovated around those with the introduction of Mac and iPod. He didnt invent the tablet computer or smartphone, he put all his time into the iPhone and the iPad, without a bold vision, Jobs and his teams will get nothing but an empty dream. Every innovation at Apple starts with a big, bold vision and a big bunch of inspiration.
What passion to a successful people is what fuel to a car, but vision provides the map of your road. When we want to make a vision and run after it, it is better to make sure that the vision has some common characters such as specific, concise and consistent.
Principle 3: Kick-Start your brain
We can not deny that daily routine is the golden mind source of many brilliant people, especially inventors. Jobs said Creativity is just connecting things. Which means that is not a difficult thing for anyone. Actually it is not a big deal but just connecting the dots in your life Jobs also said it in the commencement of Stanford. Yet it is a pity that few people can think things differently and connect them in a new way. Significant one of Apples ideas is that they use analogies or metaphors to think about a problem, specifically, by finding the similarities between two things that are unlike. Take the Macintosh as an example, Part of what made it great was that the people working on it were musicians, poets, artists and zoologists It is a work of art rather than an electronic product. How accurate it is! People who are filled with innovation ideas always can extend their thoughts to some other fields and get into a new high level by activating each other.
Another interesting but real example we can found is in the year 20xx, the Obama government made a action that shocked the people a little bit. They recruited lots of famous fiction novelists to work with the FBI in order to anticipate the Bin Latens shelter and recent plan. But it did work a little bit and even a new anti-terrorism strategy.
Catching the inspirations from experiments and other fields sometime is a good way to find new connection. But mostly find the connection between unfamiliar things and keep passion to ask, more importantly, never fear the changes is indeed the point of hunting success.
Principle 4: Sell Dreams, Not products
Frankly speaking, Apple products like Mac and iPhone etc. indeed are the symbol of fashion, but Apple never declare that he is the leader of fashion.their The main reason of that is their attitude toward products and customers. They try to provide the best products to their customers who also have a making world changed dream so that they dont just sell for current profits but for making their dream real. It is well known that Jobs do a market research or investigate before build a new product, differently from others, but he still build great products without focus groups. However, its not to say that Apple does not listen to its customers. Actually it seems none can know their customers better than them. As jobs said, we, too, are going to think differently and serve the people who have been buying our products since the beginning. Apple and Jobs indeed always create things that are not their customers want right now, but what they want in future. Take iPad as an example, it used to be considered as an unworthy product, because people dont need it, while jobs think people will need a device which makes browse web and check email easier, it is also supposed to provide a new experience for entertainment which is between laptop and phones. That is the original model of iPad. Without a brave but smart thought like that, iPad wont be one of the most popular equipment now. It is hard to say whether Apples strategies are available for every enterprise, however, they use their own way to catch their customers closely to their products, which is definitely a special but effective method.
There are thousands of electronic corporations in China, but none of them has any style like Apple, they just follow the so called customers current need and make a little profit by producing in a fast way. So, lots of companies have to survive only on changing with the market and following foreign fashion. People buy their products just for the low price. In my opinion, they should pay more attention on customers dream rather than their requirements and stop copying from others, no one would like to use the toilet papper which has already used even though you offer them in a low price. Instead they should make some products on behalf of the spirit or inspiration of their company.
Principle 5: Say no to 1000 things
The motto for Jobs as well as Apple, simplicity is the ultimate sophistication, is widely showed in Apples products. Take Jobss famous two-by-two printed tables as an example. The simple chart make everything clearly to design a great product, it make your goals crystal. As Jonathan Ive, Apple design leader, said The way we approach design is by trying to achieve the most with very least. In the book Steve Jobs we know that, Steve is different in conference and meeting. Jobs never believe in Market research, all he wants to do is that provide a prefect tools for the people who want to change the world. As a consequence of that, Apple just produce the most friendly and easy-used electronic for people.
Sometimes, rejection is also a rebirth which will buy yourself a new chance.
Principle 6: Create insanely great experiences
Companies focus on Service and experiences a lot. consumers choice also mainly depends on their experience. So what Steve and Apple do to his consumers? People dont want to just buy personal computer any more. They want to know what they can do with them, and were going to show people exactly that. Jobs said. So, Apples consumers have been given surprising but reasonable experiences ever since the beginning. Although many consultant strongly doubt that they have aimed at unworthy target , Jobs still carry on with his own idea, he create a special retailer-Apple Store where people could get a surprising new experience. Jobs insist the decoration in every store must gorgeous, simple, and filled with sense of technology so that he use some expensive marble and other materials to decorate the store. And it turnout that Jobs was right again, after so many suspicions.
Different experience makes you no only feel different, but also think different, behave different and decide different. But we have to keep it in a right and controllable way.
Principle 7: Master the message
Ideas are not really just a pool of dead water if they are confined only to a persons mind. Communication skills is necessary and effective for a innovator, there are 4 steps to communicating value. First of all tell some classical stories. Then, keep everyone aligned. Next, make the proper atmosphere. Finally, encourage presentation skills development. Steve Jobs is widely considered as a brilliant storyteller. He declare that a good presentation sometimes is even more important than the product itself. Think about iPad , Our most advanced technology in the magical and revolutionary device at an unbelievable price. That what Jobs said on his own to us in a magic method. As a consumer said that it seems Jobs presentation has magic so that people can not deny it. With Jobs special ability to persuade others, many business plans have been proceeded successfully as if there were a potential guarantee.
To sum up, Steve Jobs secret on innovation and creation is showed step by step in the 7 principles. I think we should think and digest it differently in our own way. It can not be denied that Jobs story do work on Jobs, but maybe not on you. Maybe some rules work on you but not all of them, then, you still can not become Jobs. So, create our own principles is the right way to seek for a better future on not only career but also the whole life.
[读后有感系列]乔布斯传读书心得季度范文精选
写作教学是语文教学中的重要组成部分。为了引导我们去观察和探索生活，锻炼写作能力，家长会让我们多看高分作文，多阅读一些好的作品可以提高我们的写作水平，阅读高分作文可以扩宽我们的视野，有助于我们激发学习与生活的乐趣。你知道写好一篇高分作文需要注意些什么问题吗？以下是小编为大家收集整理的“[读后有感系列]乔布斯传读书心得季度范文精选”，供大家参考，希望能帮助到有需要的朋友。
说到乔布斯，可以算是家喻户晓，说他改变了这个世界也不为过，他改变了整个数码行业，开辟了一个新时代。
乔布斯的青年时期十分叛逆，但这也显露出了他惊人的天分，他在大学时辍学创办了苹果公司，推出了数款引领世界的产品，虽然他后来因为性格问题被炒了，但他又通过自己从零开始的努力，又回到了苹果公司，让苹果公司起死回生。
乔布斯有着一种奇特的“蛊惑力”他能够以刻薄的话语对待员工，而员工们却反而激发了斗志，完成了许多领先行业数年的任务。
乔布斯追求完美的性格也值得我们学习，他无论是在产品的软件还是硬件上，都一丝不苟，经常会发生乔布斯对现有设计不满意，让设计人员从头再来的情况。在苹果公司，听到乔布斯对哪位员工的怒吼声，都已是习以为常了，偶尔会因为做出来的产品不符合乔布斯的想法，就把领导该产品研发的人给炒了。因此，苹果公司的每一个人都兢兢业业，不敢出一点差错，生怕一不小心就丢了工作。
乔布斯在八十年代时，因为“暴政”被逐出了自己一手创建的苹果公司。离开了苹果公司的他十分不甘心，决定从零开始，建立了NeXT公司。不过因为乔布斯并不擅长管理，因此NeXT一直在亏损，而乔布斯收购的一个小公司“皮克斯”却取得了成功。也成功将乔布斯“送”回了苹果公司。
乔布斯能有卓越的眼光、出色的演讲能力、精益求精的性格，这许许多多的闪光点将他的一些缺点掩盖得严严实实，虽然后来随着他疾病的发作，这些缺点逐渐显露出来，但我们仍不可否认他改变了世界。
2022读书心得推荐 《史蒂夫·乔布斯传》读书心得(篇一)
作文是语文教学中息息相关的一部分。为了帮助我们感受语言的魅力，让更加热爱学习，老师会让我们参考高分作文写法，想把作文写好，自己肯定是要下功夫的。阅读高分作文可以让培养我们的自我意识，提升写作水平。一篇优秀的高分作文是怎么样的呢？因此，小编从网上收集整理了“2022读书心得推荐 《史蒂夫·乔布斯传》读书心得(篇一)”，供大家参考，希望能帮助到有需要的朋友。
比预期多花了三个小时才读完这本传记，一个个划时代的产品总是吸引着我去搜寻相关人物传记背后的传奇，产品及故事中的故事。
被作者的文笔和深度折服，这篇传记不仅全方位记叙了乔布斯生平及事业，更是对其功过得失做出了全方位的探讨及评价，让我们在书里读到了一个集“聪明与自负、暴虐与纯净、至简与至繁”的天才，更是伟人。
作者的记录围绕着乔布斯身边的家人、伙伴、导师、同事、益友及劲敌，始终保持着恰当距离地审视与观察。
为他自豪又对他影响深远的养父保罗·乔布斯；文雅、真诚与他性格处于奇特的另一端的第一个天才搭档沃兹；既是导师又对他形同慈父的几位传奇人物迈克·马库拉、亚瑟·罗克及埃德·伍拉德；有勇气又有智慧对抗乔布斯的两位女性黛比·科尔曼及乔安娜·霍夫曼；对艺术的完美追求与乔布斯不相上下的创造出玩具总动员的约翰·拉塞特；与他是亲密朋友的乔尼·艾弗及在乔布斯遗弃第一个女儿丽萨期间会适时给予他提醒并默默借钱给丽萨安迪·赫茨菲尔德；让他几度感动到哽咽为苹果拍出永恒经典《不同凡想》的顽皮的广告鬼才李·克劳；艾伦·凯、鲍勃·艾格、保罗·兰德……心中多年的一个困惑也有了答案，为什么他的接替人是蒂姆·库克。这一个个灿若星辰参与见证及陪乔布斯一起书写这段辉煌的人物也同样为这本传记增添了光彩，书里的很多真知灼见更是值得反复咀嚼消化。
月度读书心得精选 乔布斯读书心得其八
作文对于语文教学来说是非常重要的。为了让我们感知到语文的魅力，提高语言表达能力，老师会让我们多看高分作文，想要把作文写好，是需要花费一些心思和时间的。阅读高分作文可以提高我们的想象力，让我们的思维更加活跃。优秀的高分作文是什么样子的呢？急您所急，小编为大家进行整理的“月度读书心得精选 乔布斯读书心得其八”，仅供参考，欢迎大家来阅读。
连带这本《史蒂夫乔布斯传》赶在乔帮主撒手人寰之后不久全球发行事件在内，围绕乔布斯的故事主线都是一个个的成功营销案例，这只是这位最顶级的商业策划影帝的又一次成功推销，在离开人世之后的又一个商业传播案例遗产：改变世界的教主提前登船，仅仅对领袖的顶礼膜拜也足够让读者掏钱这本书的推销充分利用了人们的窥私欲，所以像搜狐这样伟大的公司高层也不能免俗，购买一堆让员工作为政治任务必须阅读并写读后感。
我眼里的乔布斯，不仅仅是一个科技发烧友，一个狂热爱好音乐和热衷艺术的疯子，而是一个表演天才，懂得传播他最愿意传播内容的营销高手，做秀大王，影帝：伟大的公司兜售理念，这是读乔布斯的传记给我最大的感受。
我相信未来会有很多人把乔布斯的故事搬上银幕，比如他的身世：被遗弃的私生子以及可能出于邪恶报复心理而亲自遗弃自己的女儿丽萨，伟大的养父母，印度的苦行，嗑迷幻药吃素食不洗澡，混乱的性关系以及不重样的女朋友，年少成名跻身亿万富豪行列然后被自己创造的公司苹果逐出家门，然后回归离经叛道的叛逆长子撑起一个大家庭，这哪儿是讲述商业巨子，这摆明儿是美国版的《大宅门》！
比如他和苹果，以及和他有过关系的那些人：沃兹尼亚克，和乔布斯一起缔造苹果的创始人，对乔布斯的评价并非都好，对乔布斯某一次撒谎耿耿于怀；斯卡利，那个和乔布斯好得不得了又被他遗弃的人；Apple第一代，第二代，丽萨，麦金塔一个个和个人好恶联系紧密的作品，连带乔布斯那臭名昭彰的扭曲现实的能力，就是胡说八道，都成为人们津津乐道的题材。
所以我们没有见过哪怕苹果的半个推销员，我们依然会每天用Ipad收发邮件，拥有一台Iphone为荣，对苹果标志性的白色癫狂，并且忍受苹果商店里很多不人性化的特点，比如不兼容，不能打开机箱壳，不能加硬盘扩充容量，音乐只能单向传输
理由很简单：苹果的老板就是这样一人，他尊重知识产权，所以苹果顾客也必须要尊重；他热爱艺术迷恋音乐，伍迪艾伦，所以果粉也应该是这样；他迷恋手指，所以顾客也应该喜欢世界上最完美的触摸屏；他认为越是简单的东西，越能符合大众的审美，所以果粉也都删繁就简
产品的潜意识推销逻辑是这样的：这是科技和艺术结合边缘最好的产品，是一个疯子似的老板用扭曲现实的能力创造出来的，他性格暴躁，喜怒无常，但是尊重很多真善美，所以白色很好，所以苹果的音质最好：我不是卖给你东西，是卖给这东西背后的理念。问题是，他真的做到了。
伟大的公司兜售理念，所以上个世纪九十年代末期，张朝阳丁磊他们带着信息高速公路的梦想回到中国创业，马化腾和马云李彦宏紧随其后，为了改变中国的信息传播和沟通交流方式。十多年过去，他们都成功了。回头想想，我们目前的工作，目前的岗位，是不是给足了同学们一个明确的梦想，哪怕就是恶俗的赚钱？给我们的受众和顾客，是不是一个明确的可以称得上崇高的理由？媒体性公司，是不是更需要这样的理由？
那些疯狂到以为自己能够改变世界的人，才能真正改变世界。